Email & SMS
Email Marketing
Every organization wants to keep up with the times, if they want to effectively engage their audiences and get the results. In past, SMS had burst onto the scene as a top communication platform which helped many companies to increase their target sales.
Email still remains a hugely popular channel for marketers, with 73% saying it's their number one digital channel for return on investment. In the UK alone email marketing is generating a whopping 29 billion in retail sales per year. However, that's not to say email marketing doesn't come without its challenges.
Benefit from email marketing
- In-depth and educational information
- Deals and coupons
- Service or product promotions
- Meaningful, detailed content
- Feedback, advice, or action requests
- Exclusivity
- Building, establishing, and maintaining a community
SMS Marketing
SMS messages does great wonders to business and is strong marketing tool, because they're short, crisp and get straight to the point. With a 160-character limit, an organization has to be sharp in their approach and can't fill their SMS messages with loads of fluff and pointless information.
As soon as someone receives an SMS, their phone alerts them and grabs their attention. And if the user doesn't open the message right away, the phone will continue to remind them they have an unread text, making this a highly advantageous feature for your campaigns.
Benefit from SMS marketing
- Deals and coupons
- Meaningful content that's straight to the point
- Information to keep customers in the loop
- Personal alerts, e.g. notifications and account updates
- Quick access to important information
- Information to customers who don't want to visit apps or websites